The Africa-International Tourism and Economic Council (AITEC World) and Legendary Gold Limited, the promoters of Africa Celebrates, have formalized a landmark partnership through the signing of a Memorandum of Understanding (MoU) and the unveiling of a new continental tourism platform — Africa Tourism Dialogue (ATD).

The historic ceremony took place at the prestigious Benin Royal Hotel in Cotonou, the headquarters of AITEC World, shortly after its official launch in Abuja. The agreement was signed by Amb. Dine Bouraima, President of AITEC World, and Mr. Lexy Mojo-Eyes, CEO of Legendary Gold Limited.

Madam Mariam, Delegate Minister for Social Affairs in Benin and Hon. Cathrine Afeku, former Minister of Tourism and Culture, Ghana joined by other dignitaries present at Benin Royal Hotel, Cotonou

A highlight of the occasion was the official unveiling of the ATD logo by Madam Mariam Djaouga, Delegate Minister for Social Affairs of Benin Republic, alongside Hon. Catherine Afeku, former Minister of Tourism and MP from Ghana. Their presence, joined by leading figures in the tourism sector across Benin and beyond, underscored the importance of the initiative.

Mr. Lexy Mojo-Eyes, CEO Legendary Gold Limited in a handshake mood after an MoU Signing with Amb. Dine Bouraima, President of AITEC World in Cotonou

In his welcome address, Amb. Dine Bouraima expressed optimism about the partnership, noting that the collaboration represents “a promise of hope for global tourism.” He further extended an invitation to guests to attend the second launch of AITEC World during the 2025 edition of Africa Celebrates, scheduled to take place from 4–9 November 2025 at the African Union and the United Nations Economic Commission for Africa headquarters in Addis Ababa, Ethiopia.

Mr. Lexy Mojo-Eyes also conveyed his excitement about the partnership, showcasing a captivating video highlight of Africa Celebrates’ last edition, which drew applause from the audience.

Ambassador Bukar Labambe, Charge d’Affairs of Nigeria speaking at the event in Cotonou

Amb. Kazeem Balogun, Vice President of AITEC World for Communication and International Relations, delivered a compelling presentation on both AITEC World and Africa Tourism Dialogue, emphasizing their role as catalysts for sustainable tourism development and economic cooperation across Africa.

Hon. Catherine Afeku praised the MoU, calling it a “forward-looking understanding” that should be nurtured for the greater good of Africa’s tourism landscape. Madam Mariam Djaouga also commended the initiative, recognizing its potential to boost regional collaboration and visibility.

Representing Nigeria, Ambassador Bukar Labambe, Charge d’Affairs in Benin Republic, lauded the collaboration and pledged Nigeria’s support for the initiatives whenever needed.

The event was sealed with symbolic prayers for the success of the union, offered by Dada Honou, a Chief Priest in Benin, and an imam, reflecting both cultural and spiritual solidarity.

With the signing of this MoU and the unveiling of Africa Tourism Dialogue, AITEC World and Africa Celebrates have set a new milestone in advancing tourism diplomacy and pan-African collaboration, reinforcing the continent’s place on the global tourism stage.

COTONOU–

In a bold move that underscores the role of tourism in advancing national well-being, Ambassador Dine Bouraima, President of the Africa-International Tourism and Economic Council (AITEC World), joined dozens of blood donors yesterday at the Benin Royal Hotel in Cotonou. The initiative was carried out under the banner of “Project Health and Safety Tourism,” one of the thematic pillars of AITEC World at the Commission level.

The event, aimed at encouraging public health awareness and voluntary blood donation, reflects AITEC World’s growing commitment to integrating health and wellness into tourism development strategies across Africa. By participating in this life-saving gesture, Amb. Bouraima not only demonstrated personal leadership but also emphasized the strategic relevance of a healthy citizenry to a thriving tourism sector.

“Health and safety are fundamental to the sustainability of tourism. Without a healthy population, we cannot truly promote or enjoy our destinations. And when we donate blood, it helps those in need and also helps us as donors, rejuvenating our blood system, said Amb. Bouraima. “This is why AITEC World is championing initiatives that support public health as a key component of our vision for tourism-driven socio-economic development.”

“Project Health and Safety Tourism” is one of several Commission-level themes AITEC World is promoting to align tourism growth with broader developmental goals, including environmental sustainability, education, and public safety. Yesterday’s blood donation drive was organized in collaboration with local health stakeholders and was warmly received by the public.

AITEC World continues to expand its influence and relevance across the continent, advocating for tourism as a tool for continental integration, social upliftment, and economic empowerment. The Cotonou event serves as a model for how tourism organizations can directly contribute to nation-building, beyond traditional travel and hospitality frameworks.

As the Council gears up for its forthcoming multi-city launches and programs, this initiative reinforces AITEC World’s message: tourism is not just about places—it’s about people, progress, and purpose.